I find the lead photo saddening. I do not disrespect that the companies presented are huge and will have some impact, but it is a little like whacking a bear with a baseball bat. Curtailing the purchases of brand designed clothes, high-end cars, online shopping, entertainment, porn and sport, presents one glaring omission. Food and farming. (Carlsberg and CocaCola are not vital for survival. Where are Nestle, Kellogg, Tyson, George Weston,) Russia and Ukraine are key exporters in food, fertilizer, and fuel.

It has been said, when activating a coup or revolution, the three key factors of control are; #1 media - Putin has seized the media to disinform his own people and poison the social media of the west, #2 transport hubs - Putin's actions will soon turn off the taps of oil providing fuel to move wheat, fertilizer, planes, ships and ores to and within the ever-hungry West. If you can't eat, heat or provide your own wheat you get unhappy fast. #3 artists and opposition - He is repressing the descent-filled voices of his own people and dismissing the yapping of the United Nations.

With control of vast amounts of foodstuffs, oil and gas, and media the loss of Jaguar, Netflix and Disney will not cripple his aspirations.

It is the Russian people who must awake and defy the bastardly/dastardly intentions of the megalomaniac that is Putin. The parasite living within Russia must be eradicated from within.

Just as the far right, who are enamored by Putin's puppet, Trump, must have their radicalness curtailed so too Putin must have a clipping of his wings.

If Putin were Icarus there would be no weeping when his wings melt and his hubris plummets to the ground.